Social Media Specialist

Hendrick Motors of Charlotte Location: 5201 E. Independence Blvd, Charlotte, North Carolina 28212

Supervisory Responsibilities:  This job has no direct supervisory responsibilities.

Essential Duties and Responsibilities include the following:

• Performs as first point of contact for social media campaign initiatives.
• Develops long-term strategy utilizing Facebook, Twitter, LinkedIn, YouTube and other social media platforms.
• Manages social media programs including but not limited to internet forums, blogs, social networking applications and message boards.
• Engages in conversations that surround brand & content, stimulates a dialogue across Facebook, Twitter, and blogs and answers comments.
• Creates, monitors, and updates reports on Social Media activities daily, weekly, and monthly.
• Develop and driving social media communication strategies and partnerships with key social media partners and vendors to meet customer-marketing objectives and generate inbound traffic.
• Writes blog posts and actively seeks opportunities to post in various channels in automotive.
• Works closely with Search Engine optimization to execute organic strategies into Social Media.
• Keep abreast to latest development of Social Media best practices, trends, tools and recommend new strategies with meaningful measurements.
• Tracks how well the brand/company is covered and portrayed in different social media communities, including but not limited to how often or where a product is mentioned.
•  Manages SocialDealer platform including daily monitoring of social media and reputation management utilizing the
  SocialDealer
  platform.
• Performs weekly audits of all review sites to ensure all reviews not tracked by SocialDealer are logged
• Performs monthly review of SEO, web traffic and action items
• Prepares quarterly digital performance summary reports reviewing SEO, Reputation Management/Brand Identity and Social Media.
• Monitors manufacturer website compliance
• Demonstrates the Company’s Core Values
• Complies with Company policies and procedures
• Observes all Federal, State, Local and Company safety rules and regulations in the performance of duties.
• Other duties as assigned

This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee.  The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor.  This job description is subject to revision at the discretion of the company.

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit

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